The C'est La Vie Beach Towel

Our 2026 C’est La Vie beach towel channels sun-drenched charm with a carefree spirit. Featuring a stylized palm tree—complete with coconuts—and the phrase c’est la vie, a gentle reminder to go with the flow.

Woven from soft, breathable Turkish muslin cotton, this generously sized towel is perfect for beach lounging, poolside posing, or styling your summer flat lay. The central palm motif, framed in elegant lettering, brings a touch of tropical calm with just enough attitude.

Whether you're chasing the sun or leaning into relaxed refinement, this towel is your go-to for effortless summer style.